innovation technology production innovation customer new product development
This course introduces the concepts and practices of innovation management in modern organizations. It covers the process of generating, developing and implementing innovative ideas in products, services and processes. Students learn various creativity tools and techniques for individual and group innovation. The course also focuses on product development, marketing strategies and competitive advantage. It highlights the importance of technical innovation in improving productivity and efficiency. Overall, it develops creative thinking and problem-solving skills for business growth.
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I am Mrs. S. Praba, a Ph.D. holder in Commerce with teaching and research experience. I have served as an Assistant Professor of Commerce and also have practical exposure in GST, Tally, and Income Tax work. My academic interest includes commerce, banking, and logistics, and I am passionate about teaching and research.
