Introduces fundamental concepts and scope of marketing management Explains consumer behavior and buying decision processes Covers market segmentation, targeting, and positioning strategies Discusses product planning and product life cycle decisions Explains pricing methods and marketing pricing strategies
Marketing Management is the study of planning, organizing, directing, and controlling marketing activities to satisfy customer needs and achieve organizational goals. The course introduces students to fundamental marketing concepts, consumer behavior, and market analysis. It covers important topics such as market segmentation, targeting, and positioning, along with decisions related to product, pricing, promotion, and distribution. The subject helps students understand how marketing strategies are developed and implemented in competitive markets. Overall, the course builds strategic thinking and practical skills required for effective marketing decision-making.
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