Concepts and Strategies in Service-Based Businesses
Services Marketing focuses on understanding, designing, and managing services to meet customer needs and expectations. The course explains the unique characteristics of services and how they differ from physical goods. It covers key concepts such as the expanded marketing mix, service quality, customer satisfaction, and relationship marketing. Students learn how people, processes, and physical evidence influence service delivery. The course also highlights service design, service recovery, and managing customer experiences. Overall, the subject helps students develop skills to market and manage services effectively in a competitive service environment.
0 Reviews
hi
